Metadata and Data Lineage Implementation
A marketing team faced challenges in data discovery for digital marketing campaigns. Significant effort was required to identify and validate data, as data traceability was manual, inconsistent, and often fraught with outdated or missing information.
Client Problem
A marketing team faced challenges in data discovery for digital marketing campaigns. Significant effort was required to identify and validate data, as data traceability was manual, inconsistent, and often fraught with outdated or missing information.
How We Helped
Partnered with the Marketing Technology team to define priority use cases and clarify data requirements. Collaborated with data stewards to document business and technical metadata for high-priority marketing use cases. Implemented end-to-end, automated data lineage at the table and column levels for marketing datasets.